The spatial design is applicable in the flagship store located in Berlin, as well as in branches of the dealers. The installation divides the word mark into individual components, which are attached at various heights by transparent suspensions. Through different positioning and scaling of the individual components, the shadows of these components finally reflect the word mark in the correct proportions. At the same time, the installation serves to showcase smaller zweitwerk products. If the position of the components changes, the balance within the word mark is disturbed and the proportions unbalanced. In the background a screen is located that shows an animation of various zweitwerk products. It functions as a digital product catalogue. This is also particularly interesting for distribution in the individual Volkswagen branches with limited space. In this way, the complete product portfolio can still be presented. A connection between the screen and the room is created by the system, which is continued outside the animation.